HONDA - THE OTHER SIDE

These two parallel films were shot without sound so we had to build everything from scratch. I recorded the Honda Type-R and Civic with 14 microphones to cover all perspectives. We then built the whole sound design around the car. The films play linearly with each other and the viewer can switch between the two by pressing the letter ‘R’ on their keyboard. We worked closely with composer Haxon Cloak to build music and sound design that works harmoniously whilst switching between films. This campaign was the most awarded digital campaign of 2015; It won sound design awards for British Arrows Craft / D&AD / Cannes Lion / New York Festival / Shots / LIA / The One Show & Clio.

Production Company : Somesuch & Stink Digital
Agency : Wieden + Kennedy
Creative Director : Scott Dungate
Director : Daniel Wolfe
Composer : Haxon Cloak
Sound Design : Tom Joyce & Anthony Moore
Produced whilst working at Factory